With the development of artificial intelligence and NFTs, the term “future of fashion” has taken on a new meaning. The globe was growing closer to the point of physical and digital convergence even before the COVID pandemic.
These are the trends that will determine the direction of fashion trends in the future, with a focus on addressing the growing need for inclusivity and customization through technology, ethical and environmentally friendly business methods, and engaging consumer experiences.
Let’s have a look at some of the upcoming fashion trends so that you get a better idea about them.
The 2D, linear digital environments are starting to give way to 3D, multi-dimensional realms. The metaverse is predicted to grow exponentially in the next years as young consumers spend a significant amount of time exploring these new online places, which range from virtual reality environments to well-known online games like Roblox.
Users will want to customize their online personalities as these virtual worlds come to be, creating fresh chances for the fashion industry to explore.
Many consumers now look to social media platforms for support and assistance, examining influencers’ clothes on Instagram and TikTok, browsing user-curated boards on Pinterest, and sending snaps on Snapchat to seek counsel.
According to Business of Fashion (BOF) and McKinsey, the epidemic has increased dependency on social media, with 74% more people being encouraged to purchase through these platforms than they were before the pandemic, and 70% mentioning apparel as the product they shop for most.
Personalized retail experiences are becoming more and more popular. Approximately 80% of customers now want retailers of fashion to meet their tastes, and firms are using technology to redefine the customer experience (CX).
A significant part is being played by artificial intelligence. Trendsetters like Amazon are investigating the possibilities of cashier-less checkouts in businesses to speed up the purchasing process. This technology keeps track of customers, detects the things they choose, and charges them as soon as they leave.
Mobile body scanning technology is transforming industries and organizations of all sizes. Made-to-measure companies are expanding their reach and offering a secure and comfortable in-store measuring process thanks to innovations like Mobile Tailor, which enables businesses to acquire body measurements contactless and remotely using just two photographs of the consumer.
Similarly to this, services like Your Fit help online consumers find the right size and fit by matching them with the appropriate clothing, which is just amazing.
During the pandemic, e-commerce grew extraordinarily quickly and has since continued to advance. Brands will need to carefully reevaluate their channel strategy based on anticipated future fashion trends as the market returns to normal.
It is commonly known that the fashion industry suffers from sustainability. the main contributor to dangerous emissions, startling water use, and an annual 40 million metric tons of textile waste. The industry needs to investigate slow, sustainable, and circular manufacturing processes and materials since young consumers are planning to buy fewer, higher-quality items than they do now.
Brands intend to invest in solutions that will assist in maintaining and sharing product information digitally to increase sustainability and transparency while addressing persistent problems like counterfeiting. Product passports can hold details about the fabrics used, the factories where a garment was created, and the working conditions there, providing more openness to business partners and consumers who care about the environment and ethical business practices.
Given all the next fashion trends included in this guide, it is clear just how far technology has advanced. It is also safe to claim that these trends have made life much easier and that they will undoubtedly influence the future as they continue to evolve. We hope you found these future fashion trends as interesting as we did. Thank you for reading!